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This worldwide bestseller challenges everything you thought you
knew about the essentials for business success.
Updated with new content, Blue Ocean Strategy argues that fierce competition is reduced to a bloody ocean of rivals fighting for ever smaller profits. Based on a study of 150 strategies (covering more than 100 years across 30 business sectors), the authors show that lasting success comes not from fighting battles with competitors but from creating "blue oceans" - new untapped market spaces that are ripe for growth.
knew about the essentials for business success.
Updated with new content, Blue Ocean Strategy argues that fierce competition is reduced to a bloody ocean of rivals fighting for ever smaller profits. Based on a study of 150 strategies (covering more than 100 years across 30 business sectors), the authors show that lasting success comes not from fighting battles with competitors but from creating "blue oceans" - new untapped market spaces that are ripe for growth.
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